Terms of the deals were not disclosed, but Recode’s sources say the Gimlet deal is in the neighborhood of $230 million. Today, Spotify announced officially that it is not only acquiring Gimlet but also Anchor, the company that makes mobile apps for podcast creation. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.Rumors have been circulating for several days that Spotify was in talks to acquire podcast producer Gimlet Media. He writes a weekly column on, offering internet strategies for radio broadcasters. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He left radio in 2006 to enter the world of online marketing. Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Seth Resler: Digital Dot Connector at Jacobs Media Strategies. Ta-da! You’ve created a specialty radio show. Once it’s published, share the link far and wide. If your episode is rejected, review these guidelines, edits it, and submit it again. You will receive an email when your episode is published. From here, you can also edit the episode if you want.ġ6. Once your show has been submitted for review, you will be redirected to your Episode Analytics page.
I recommend skipping to the show creation first.ġ5. While you can begin by creating your first episode, you will also need to set up the overall show that this episode is a part of. Upon logging in for the first time, you will see a step-by-step guide. If you are creating a new account, you will need to click on the confirmation link that is emailed to you.Ģ. Go to Anchor.fm and create an account (or login in).
Now, you can do the same thing with this new Spotify feature. We pitched down the DJ’s voice and played a variety of Halloween-themed songs from our gold library. When I was the Program Director at WBRU in Providence, one of my favorite specialty shows that we produced each year came on Halloween night, when we invited the devil to be our guest DJ for the evening.
This week, I want to go into more detail about how to create a show like that. You could create a specialty show around any number of themes, from local music to acoustic music to tributes to the dearly departed. One way to think about these shows are as mixtapes with talk breaks in them. Last week, I wrote about the introduction of a new Spotify feature which allows anybody to create a radio show using its podcasting platform, Anchor. Guest post by Seth Resler of Jacobs Media Strategies
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